Gold represents the color of the sun, and the color that is selected for SUNPRIDE’s logo. The six stripes call to mind the six colors of the rainbow flag which has become an easily recognizable symbol of gay pride worldwide. Furthermore, the curvilinear modulation of the stripes suggests both a flag gently swaying in the wind and the letter ‘S’ in SUNPRIDE. The font used for the English lettering is the very readable Museo Sans, and that, in combination with the bold Chinese font, contribute to a neat and succinct look.
As an Asia-based nonprofit organization, SUNPRIDE, armed with a clear and visually striking logo, engages in artistic dialogues with various entities while prides itself as a voice for the LGBTQ community. The flag is raised, and the pioneering spirit proudly marches on.